Food Business Bootcamp: Your Guide to Startup Success

OVERVIEW

Learn directly from industry experts who will share the tools and strategies needed to move your idea from concept to reality. You will also gain the expertise to develop a solid business plan and prepare to sell your consumer packaged goods (CPG) food and beverage product at wholesale and retail.

Topics covered will include:

• Introduction to Food Entrepreneurship

• CPG Food Product Concept Development

• Brand Development & Marketing

• Legal Considerations for CPG Food Entrepreneurs

• Pricing Your CPG Food Product for Profitability

• Food Business Operations

• The Business of Food: Business Plan Development

You will also have the opportunity to tour our commercial kitchen.

COURSE INSTRUCTORS
Mike Currie
With over 18 years leading Marketing for iconic national food and beverage brands, Mike brings a wealth of experience to help emerging companies in the CPG industry. Leveraging his proven track record of success, Mike now works as a Fractional CMO and Marketing Advisor, guiding passionate startups towards achieving their full potential.

Regina Henry
Regina L. Henry is a Certified Leadership Mentor, Coach, Speaker, and Trainer, as well as an accredited Insights Discovery ® facilitator. Regina possesses a commitment to empowering and equipping every person she connects with to lead with resilience and authenticity.

Djenaba Johnson-Jones
After facing countless obstacles with starting her own food business, Djenaba Johnson-Jones decided to create Hudson Kitchen as a turnkey solution for food entrepreneurs. Before transitioning to the food industry, she spent her career developing, launching and marketing products for well-known media brands.

Abby June Richards
As the founder of The CPG CFO, Abby June Richards serves emerging CPG brands with fractional CFO services, helping brands “know their numbers”; and build sustainable businesses. Abby loves reading the ingredients for the products she uses in her household and is passionate about expanding access to better-for-you and sustainable options by supporting founders.

More instructors to be announced.

WE CREATED THIS COURSE FOR ANYONE WHO...

• Is frustrated because they cannot find reliable information
• Has a food business idea but does not know where to begin
• Makes an amazing product but has no idea how to run a business

This course also includes a light breakfast, lunch, snacks and the opportunity to network with other food makers.

TAKEAWAYS

• 90+ page Food Business Bootcamp Handbook
• Online Resource Guide including downloadable templates